Coalface Research is the research arm of Launch Pad Marketing (LPM) and its Principal, Peter Hind. Its name draws on the expression 'to be at the Coalface'. In UK business terminology being 'at the coal face' is used figuratively as a way of saying that the person is 'in touch' and appreciates the actualities of the industry rather than being a 'bean-counter' (accountant), in an 'ivory tower' (consultant), a 'paper pusher' (administrator), or a 'fat-cat' (executive).

This name has been selected as representative of the work and experience Peter Hind has gained since he began as an IT analyst in 1994. For ten years Peter ran the InTEP IT Executive Communities in Australia and New Zealand where senior IT executives and their reports met to exchange 'warts and all' implementation experiences. It has been this exposure to the needs and challenges of CIOs in the Asia Pacific region over so many years that has given Peter the right to say that he is 'at the coalface' of the ICT industry in Asia Pacific.

Peter has also earned a deserved reputation as one of Australia's foremost ICT analysts for the numerous and insightful end user research projects he has carried out across Australia, New Zealand and Asia since 1994. Peter studied Statistics as part of his University degree and is a proficient user of a number of software analytical tools including: Information Tools Espri, the SPSS data analysis software and the SPSS Scytab product.

Click on Coalface Research to visit the web site and to see examples of research reports that Peter Hind and Launch Pad Marketing have written over the last five years. It also lists details of some of the numerous research projects he has facilitated in his time as an ICT analyst.